I’ve been working pretty closely with accountants for awhile now and I can say with certainty that one of the most common questions I receive is, “Why am I having such a hard time prospecting?” My return question is to ask them who their audience is or what their...
Have you ever noticed that when you give away free advice, the prospect rarely (if ever) takes action on the advice you gave? It’s a pretty common occurrence, one that many of my accountant clients have experienced. In fact, when someone pays for your services they...
